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Alertness Enhancing Device, 2008
Alertness Enhancing Device is a harness for self-conditioning. It emits mild electric shocks on demand that can be increased by turning a dial. The device claims to be a training tool for people who want to fear the right things in a plethora of scare scenarios presented to us by mass media.Stimulated by the electric current, the wearer’s neck hair starts to raise, imitating an instinctual reaction and indicating a state of increased alertness.
— Susanna Hertrich

Alasdair McLellan & Max Pearmain covering Raf Simons x Sterling Ruby F/W 2014 for Arena Homme + S/S 2014

Detail//edit by Willy Vanderperre styled by Olivier Rizzo for i-D Feb 2001

Benjamin Jarvis | The Host of Seraphim | Ph. Benjamin Lennox